The Hoffman Group works with real estate investors and residential home buyers in Myrtle Beach, South Carolina. Their buyer can be those that are local or out of state. The Hoffman Group hired AscendWorks to help with inbound marketing strategy and marketing automation systems.

Our team walked through a project scoping and set up a new vision for how a buyer would experience the brand and process for moving from interest to becoming a lead. We outlined these strategies for a website that would function to provide ongoing value for new and repeat visitors.

The Hoffman Group was excited at the prospects. We went to work on the design elements, framework and web programming to bring the vision into reality. Furthermore, a special agent CRM system had to be customized and integrated into the website for any new inbound lead activity as well as to show any real estate represented by agent. This was carefully captured for the specific requirements.

Today, there are ongoing marketing campaigns, communications and nurturing systems at The Hoffman Group’s website. Our team provides weekly and quarterly metrics and reviews which help to improve the processes a new visitor experiences. The lead generation for The Hoffman Group has been dramatically higher than anything in the past as they are getting found via online search and social media channels which were previously closed. New homebuyers have enjoyed researching home and financing options as well as tools which our team at AscendWorks provides ongoing.

The Hoffman Group has assets which persist forever now and continues to build a compound interest effect with the content pieces AscendWorks has developed to nurture, educate and convert leads.

Inbound marketing works to help The Hoffman Group get found. Marketing automation systems nurture and convert leads in a ready pipeline.

WANdisco provides software which is used by half of the world’s software developers. Their software enables groups to work on the same source code regardless of location. On a daily basis, their inbound marketing leads come from all over the world with thousands of visitors every month to their landing sites.

Our team was hired to work with the WANdisco team in San Ramon, CA and Sheffield, England. The inside sales team had too many leads to cull through and our focus was on creating lead scoring and lead nurturing campaigns which would qualify and surface the likeliest candidates for sales engagement.

We worked with two major systems – Loopfuse marketing automation and Salesforce.com – and started with strategy to develop the specific buying process. In our project work, we created the targeted buyer profiles which WANdisco sought and segmented various scoring criteria based on flow diagrams that captured how a lead would move through a qualification life cycle.

At certain decision points, lead nurturing would be used to provide valuable content to an unready buyer. As the lead nurturing content was consumed and the digital feedback from the recipients was measured, Salesforce.com triggered the inside sales team for follow up on the ready leads.

We customized Loopfuse with design elements, content and logic triggers for driving the strategy we worked with WANdisco management on. We tracked all the complexity in our project management system and delivered according the schedule and budget our teams agreed upon.

We continued in an advisory role with various lead nurturing strategies to augment the marketing automation campaigns that were geared towards specific demographics and campaigns.

Helping to simplify the complexity involved within the design and implementation of marketing automation and sales process was a large part of our work that helped WANdisco move their systems towards higher levels of success.

Marketing Automation system and contest which drives leads

David Stanley Ford is based in Oklahoma City, OK and is a regional Ford dealership. The typical dealership is caught in the relentless cycle of having to refresh its monthly pipeline of customers with traditional, interruption marketing tactics. AscendWorks helped David Stanley Ford with an inbound marketing strategy which helped their marketing dollars become much more effective for converting prospects into leads.

Customer Stories

David Stanley Ford’s customers were largely detached as the car buying experience was typically transactional in nature. AscendWorks created a new vision for capturing the stories, passions and fanfare of customers with stories based on marketing campaigns for contests and prizes. We built an exchange of value into the customer experience. Those leads that were unprepared to respond to the typical “buy now” marketing blasts of direct mail, tv, radio and billboards could now participate and get drawn into a more personal and social experience.

AscendWorks managed the social media communications as well as indexed content to drive inbound leads. Thousands of new leads were generated from the ensuing strategies. We provided metrics to help our team analyze buyer movements as well as inform the management team at David Stanley Ford of how the inbound marketing strategies were evolving.

With each iteration, specific steps in the buying process were tweaked and readjusted to drive lead conversion.

Sales Leads

Ready sales leads were segmented and funneled to the sales team. AscendWorks constructed sophisticated lead nurturing campaigns for leads based on their timeframe for their next purchase and their preference in automobile. Our team built dozens of communication pieces with specific high quality design elements to nurture the customer and create brand trust with the David Stanley Ford name.

The logic in the dealer marketing automation system helped to drive lead conversion which was measured and captured in the ongoing metrics reports with the customer. Over time, the return on investment could be seen along with a growing pipeline from a marketing funnel which nurtured leads over the next six months readying them for specific follow-up and sales.

David Stanley Ford aligned their other marketing campaigns from outbound marketing to the marketing automation site we developed to convert leads into ready buyers.

The rigorous ongoing work of delivering new creative pieces and campaigns which convert leads from marketing campaigns, social media and Google search keeps a growing funnel of leads for the David Stanley Ford sales team.

Meanwhile, they have a growing asset which helps them to get found and has created a viral effect among its customers. The stories continue to live on. The marketing automation system works 24/7 to identify, measure and convert leads based on their buying profile.

David Stanley Ford experienced a way for increasing their effectiveness with other marketing channels while having a more intimate relationship with their audience of future and past buyers.

Epigenetics is a highly specialized area of science which is continually changing. EpiGenie is a company that monitors and reports on the cutting edge technologies which drives epigenetics research. AscendWorks worked with EpiGenie on their marketing systems for servicing their customers to streamline the production process of content management and increase search engine optimization online via specific technologies and platforms for getting found.

Previously, EpiGenie had a cryptic and hard to use content management system which was not fully optimized. Furthermore, leads generated from their content marketing site required nurturing for ongoing purchasing decisions, education and funneling for sales engagement for their customers. It was cumbersome to get the work done, control the information easily and nurture the leads which were being produced.

AscendWorks provided marketing strategy and advised on specific processes that would capture and drive lead conversion. We worked extensively to migrate data from an outdated database into a current marketing content management platform which we customized and can be seen at epigenie.com. Our development team created many layers of automation and customization in addition to the design work specified by Epigenie.

The system allowed for greater control by users for publishing, optimizing and managing ongoing content.

Furthermore, we customized our Bullseye Marketing Automation system to create lead nurturing for 32 different technology vendors. Logic which supports education and nurturing helps to convert leads interested in learning about specific vendor products promoted on the site. Integrations with a CRM system that AscendWorks implemented along with various logic pieces makes for a cohesive and tightly managed buying process as new leads discover what they are seeking.

The EpiGenie team has a system which far surpassed their previous marketing systems from these standpoints:

• Control. The team can have various user accounts and manage the production of continuous content.
• Optimization. The new marketing system platform has programming for Google indexing and page ranking.
• Process. AscendWorks helped to design and implement more fluid lead capture and conversion processes.
• Technology. AscendWorks introduced technologies, educated and helped EpiGenie adopt usage in addition to discovering what is available.
• Automation. Gentle and easy lead nurturing via automated communications and tracking is now visible.
• Content Creation. Growing database information on products, vendors and research discoveries can be catalogued accordingly with new levels of controls.
• Design. AscendWorks advised and collaborated on design elements with the client and then implemented based on their desired requirements. A fresher look from the previous elements are part of the site design.
• Innovation. A framework for iterating and updating design elements and new future functionality has been established as new customer requirements come online.

The strategies, advice and execution can be seen from the many engineered processes under the hood at epigenie.com. Marketing automation which works to attract, nurture and convert leads has created an opportunity for winning new customers as well as servicing the current customers that work with Epigenie.

Inbound marketing system and video developed for Kavoo.

 Based in New York City, Kavoo provides a regional air limo service for business and personal travelers that want to avoid the inconvenience of commercial airlines. Kavoo hired AscendWorks to drive awareness and help getting found via a defined inbound marketing strategy. Our team worked to define the specific buyer profile and provided a marketing strategy roadmap. In this case, the buyer was geographically located in the Northeast and East coast with high disposable income.

We then created a set of project milestones for delivering design elements on a new optimized content management system embedded within the flykavoo.com domain. We started to drive inbound visitor traffic from indexed content which was relevant and carried authority for Google search. On a weekly basis, the metrics were presented to the Kavoo management team and showing marked increases for site traffic.

The design elements of the site enhanced much of the color scheme from the original site. Our team modernized the look and feel and created specific calls to action which appealed to site visitors. As leads were generated, the inbound marketing system fed these to the Kavoo sales team for follow-up.

AscendWorks developed a high fidelity video to help an initial visitor orient themselves to the quality and lifestyle Kavoo sought to communicate. This was an initial view on the new inbound marketing landing site and provided entree to the rest of the content which drove trust and connection with new site visitors.

AscendWorks inbound marketing team provided continual content highlighting regional destinations for travelers. The assets built over time created a compound interest effect for getting found as we continually optimized the buying process for those searching.

Furthermore, we managed the social media communications to drive interest towards the newly built content that we created.

Today, Kavoo has a growing asset which persists for helping new leads find them. Our service provided visibility on what was happening in real-time and how buyers were moving through the marketing automation funnel.