GETTING CUSTOMERS TO RAISE THEIR HANDS TAKES STRATEGY
Traditional marketing has one goal in mind: Interrupt people. This type of marketing pays for interruption and impressions, which means you pay for everthing, including ad space, printing and postage, mailing lists, air time, and not to mention commissions, retainers, and hourly fees. This type of strategy is outdated, expenssive and does not work anymore.
We believe there is a better strategy, starting with our three service packages and pricing which you pay for strategy, production and performance.
Our base service packages include a customized Inbound Marketing Strategy Map, standard service hour blocks, blog post packages, call-to-action strategy, premium online content and campaign management.
The packages are ideal for businesses committed to growing with a winning inbound marketing strategy, with a focus on social media, public relations, and the consistent publishing of relevant and valuable online and multi-media content.
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Features Included
- The Bullseye System:
- A proven, step-by-step marketing and management system to success.
- Foundation:
- Develop a clear, well-articulated understanding of your brand, and build and deploy a custom content-driven website that serves as the foundation of your entire campaign.
- Inbound Marketing Strategy:
- Put the campaign strategy in place, and adjust budgets and resources to more effective and measurable marketing activities. Learn more about the Inbound Marketing Strategy.
- Service Hours:
- Allocated service hours each month based on your evolving needs and campaign performance. Base service hour blocks are used for training and education, brand consulting, website support, search marketing, social media, email marketing, lead nurturing, PR, marketing automation, and general strategy. See a sample monthly allocation in the FAQ section.
- Blog Posts and Call-To-Actions:
- Complement internally generated content, and ensure your custom website stays fresh and relevant to visitors and search engines, with bundled blog articles from your account team.
- Premium Content:
- Publish more traffic-generating content with monthly word block credits built into the Executive (1,000 words/month) and Pro (2,000 words/month) packages. These word blocks, which refresh every month, are used for development of premium online content, including: optimized press releases (average 400 words), newsletters (average 500 words), case studies (average 750 words), articles (average 1,000 words), eBooks (average 3,000 words), white papers (average 4,000 words), original reports (varies) and webinarss (varies).
- Account Team:
- Rely on your dedicated account team, which is staffed by hybrid professionals with a unique blend of talents and experience in web, brand, social, multi-media, search, content, and PR.
- Bullseye Marketing Automation System:
- This system leverages your content and information sources by effectively guiding and facilitating the sales process by ensuring that the message for each buyer or potential buyer maps to their interests and stage in the buying process. Enjoy access to live dashboards, content, and metrics 24/7.
- Live Chat and Online Engagement Metrics:
- Facilitate and on-demand sales process for ready buyers. Your inbound marketing system creates opportunities for visitor engagements and questions to be answered in real-time. Metrics on your opportunities and conversions are part of the effectiveness of your calls to action.
- Campaign Management:
- No need to worry about being billed for every email, call and meeting. There are no charges for client meetings and communications, daily monitoring of social media and website analytics, and weekly activity reports.
- Online Project Management Center:
- Enjoy 24/7 access where you can view activities, milestones, messages, files and calendar. This platform is completely intuitive and transparent.
- Monthly Campaign Scorecards:
- Campaign scorecards provide full updates on all campaign activities, results and recommended action plans to assure strategy is on target.
- Discounted Services:
- Save on add-on service blocks — $650 per five hour block vs. $750 for project based customers.
