Marketing Automation

Automate Buying


Watch the video below about what an automated buying process means to your business via marketing automation.

Marketing Automation

Marketing automation is a system for managing inbound marketing leads.  You can read our article, “What Is Marketing Automation,” at whatismarketingautomation.com to learn more about how the buying funnel works.

Marketing automation systems help you to:

That is the technology.  Unfortunately, like many technologies without process and strategy, it can become devoid of real value to an organization.  The software can fall short of its true potential in helping a company nurture and convert leads.  The potential benefits are large.  You can have an asset within your business working 24/7 to facilitate sales with your prospective customers when they are buying.

Who Benefits From Marketing Automation?

In our work with different organizations, marketing automation augments sales activities.  Salespeople have visibility into what the buyer is doing far before they contact you to get started in a sales discussion.  In this respect, it is a system that works with your sales process to help you assess and act on actions your buyer is taking such as:

  • Visiting your site
  • Consuming content
  • Downloading white papers
  • Opening targeted emails
  • Clicking on pre-designed offers

These are a few of the digital activities your buyers are doing.  If this information is integrated within your sales activities that are outbound, then you have a complete picture of who is truly buying and who is ready.

Organizations that benefit from marketing automation typically have the following characteristics:

  • They have a lot of inbound leads
  • They want to convert anonymous website traffic to known leads
  • They want to know who are the best leads to follow-up with
  • They want to qualify leads for sales
  • They want to have visibility into what the buyer is doing online
  • They want to get sales meetings
  • They want to get subscribers
  • They want to get a sale

The old way of selling does not work as well today.  Buyers have a lot of ways to block out sales people with caller ID, spam filtering and non-solicitation.  Yet, people buy all the time and they prefer self-service when they are starting the buying process..  They search online and find what they are looking for.

How AscendWorks Helps

You may have an internal team completely dedicated to making your buying and sales process work.  It is a highly intensive process to design a strategy, set it up and refine.  Our team is made up of:

  • Systems Designers
  • Strategy Consultants
  • Graphic designers
  • Copywriters
  • Copyeditors
  • Marketing Analysts
  • Systems Administrators
  • Software Developers
  • CRM Consultants
  • Website Developers
  • Videographers

AscendWorks is a full-service marketing automation agency with a team that helps organizations implement marketing automation campaigns.  We work on the buying process and the selling process.  We work on projects with our customers to help them profile their buyers and target specific marketing campaigns that are predictable, appealing and results-oriented to increase demand.

When our customers partner with us, we walk through a project scoping and requirements definition.  This helps us to get an assessment of the specific goals of the marketing automation campaigns to design.  Then we go to work with our talent to bring the strategy we design together into reality.

It is a highly collaborative process and we enjoy helping our clients grow their business with this key asset.  We work with sales to help them adopt the systems which help them sell more and engage customers in a more strategic way.

Defining Your Strategy

If you find yourself seeking a strategy and a system for lead generation and lead conversion, then connect with us.  If you want to learn more about how marketing automation works, feel free to also reach out.  We like to start with a complimentary initial consultation to see if there is a fit and how a marketing automation strategy would work in your business.  We look forward to connecting.  Feel free to click the button below to schedule a time that is convenient for you.  Thanks.

 

Schedule Consultation

 

The very best way to get to know us, how we think and what we are passionate about is to read our blog.  It’s a great read and contains useful and timely information for growing your business.