Marketing Automation Cold Callers

Marketing automation is focused on a premise of nurturing leads to build trust for a ready sales engagement.  That’s the idea at least.  It’s the doctrine, but like many good doctrines, there are pundits and posers.  There are those that love to rally around the marketing of an idea more than practice it. Beware Of […]

3 Selling Proposition Strategies

Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition.  They searched for you via the internet or their network most likely.  If  you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your competition. After the click, your […]

Aligning Marketing Automation With Sales Process

Marketing automation is relevant today because buyers deliberate and educate themselves before they engage.  What used to be the role of a salesperson in the sales process has shifted to buyers and their ability to self-service for information.  However, marketing automation does not alleviate the need for sales.  The handoff between the buying process and […]

Marketing Automation Sales Stages And Lead Qualification

If you believe marketing automation is the silver bullet that will suddenly close all those anonymous leads faster on your site, then you miss the mark and the concept.  Unfortunately, sales organizations tend to seek closing the lead rather than nurturing prospects and building trust through education, positioning and delivering value first. Marketing Automation Software […]

Lead Nurturing With Education

If your buyer is not educated, then they will feel unready to engage the sales conversation with your team.  Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team. If you sell a sophisticated product or […]

Marketing Automation With Story

Marketing automation serves to nurture unready buyers.  The strategy for nurturing effectively is the art within marketing automation that is both difficult and critical.  When we implement a marketing automation campaign for our clients, we have to be able to tell their story and connect the dots with the customer’s pain. Story is what creates […]

Marketing Automation: Beyond The Boundaries

Much of old school selling happened on a personal level. Face-to-face meetings and phone calls were common. Prospects gave us attention because we had information which would help them understand something they were unfamiliar with. The new economy is digital. We can self-service on what we need education or orientation on using the internet. Buying […]

Marketing To Attention

Marketers miss the proverbial eight ball when it comes to attention.  Many marketers still believe we watch TV commercials fully when the majority of people skip the ads.  Here are the behaviors most of us do today in a world of too much marketing stimulus: We change channels for radio ads. We tear up and […]

Why Marketing Automation Makes Selling Easier

Marketing automation sets up the salesperson.  It assumes something that traditional sales does not: buyers prefer self-service until they are ready to buy. If you court your buyer too early, you can violate trust.  It is intrusive and unsynced with how they would prefer to move through the process of buying. At some point, a […]

4 Call To Action Marketing Strategies

Effective calls to action will reveal your connection to the buyer’s problem and the value of your message to your market.  It represents the decision point between anonymity and courtship.  Your visitor is giving something to get something of value. The call to action constitutes the beginning of the relationship after getting found.  Here are […]