A Results Driven Online Content Strategy

Super Bowl Marketing Strategy Results

There were 87 commercials during this past Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. Coca-Cola, for example, aggressively encouraged people to watch the game using it’s fame polar bears on Facebook and Twitter in the days leading up to the big game. But come […]

Worse Than "Unsubscribed" — Being Ignored

Consider the fact that for every 100 emails it is “normal” for 60 to 70 recipients to ignore you. We live in an attention economy where attention is becoming more and more scarce.  Even good messages have difficulty in being read. With that in mind what would improve your chances of your email being read? […]