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	<title>Comments on: What Is Marketing Automation?</title>
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	<description>Leading Marketing Automation Strategy Company</description>
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		<title>By: Selling Process For The Inbound Lead</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-858</link>
		<dc:creator>Selling Process For The Inbound Lead</dc:creator>
		<pubDate>Tue, 17 Jan 2012 06:52:39 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-858</guid>
		<description>[...] engagement at a later time. A checkbox or picklist of marketing programs would be ideal from a marketing automation [...]</description>
		<content:encoded><![CDATA[<p>[...] engagement at a later time. A checkbox or picklist of marketing programs would be ideal from a marketing automation [...]</p>
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		<title>By: Lead Nurturing Campaigns For New Site Visitors &#124; Inbound Marketing Agency &#124; AscendWorks</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-594</link>
		<dc:creator>Lead Nurturing Campaigns For New Site Visitors &#124; Inbound Marketing Agency &#124; AscendWorks</dc:creator>
		<pubDate>Sat, 14 Jan 2012 23:55:49 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-594</guid>
		<description>[...] use Loopfuse to capture leads via web forms for compelling value in the form of content.  This middle of the funnel approach continually brings value and builds trust with your prospective buyers before they decide [...]</description>
		<content:encoded><![CDATA[<p>[...] use Loopfuse to capture leads via web forms for compelling value in the form of content.  This middle of the funnel approach continually brings value and builds trust with your prospective buyers before they decide [...]</p>
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		<title>By: 4 Salesforce Alignment Review Tips</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-177</link>
		<dc:creator>4 Salesforce Alignment Review Tips</dc:creator>
		<pubDate>Thu, 22 Dec 2011 07:34:29 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-177</guid>
		<description>[...] Marketing Automation. Focus on building a complete lead record with their digital activities captured in your Lead records in addition to your sales team&#8217;s tactical engagement. This will transition your organization to understand how buying is done via the buyer&#8217;s process in addition to your sales process. Marketing automation adds far more activity history and open tasks which drives automation in the selling process. It pushes your organization into a modern process for engaging buyers. [...]</description>
		<content:encoded><![CDATA[<p>[...] Marketing Automation. Focus on building a complete lead record with their digital activities captured in your Lead records in addition to your sales team&#8217;s tactical engagement. This will transition your organization to understand how buying is done via the buyer&#8217;s process in addition to your sales process. Marketing automation adds far more activity history and open tasks which drives automation in the selling process. It pushes your organization into a modern process for engaging buyers. [...]</p>
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		<title>By: Validation In The Buying Process &#124; AscendWorks Marketing Automation Strategy Blog</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-176</link>
		<dc:creator>Validation In The Buying Process &#124; AscendWorks Marketing Automation Strategy Blog</dc:creator>
		<pubDate>Wed, 30 Nov 2011 06:43:07 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-176</guid>
		<description>[...] seller. Second opinions are easy to access for a buyer. Assuming your lead generation systems and marketing automation are set up well, a new lead will be nurtured, scored and engaged when they are ready. There are [...]</description>
		<content:encoded><![CDATA[<p>[...] seller. Second opinions are easy to access for a buyer. Assuming your lead generation systems and marketing automation are set up well, a new lead will be nurtured, scored and engaged when they are ready. There are [...]</p>
]]></content:encoded>
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		<title>By: Lead Scoring For Sales Prioritization &#124; AscendWorks Marketing Automation Strategy Blog</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-175</link>
		<dc:creator>Lead Scoring For Sales Prioritization &#124; AscendWorks Marketing Automation Strategy Blog</dc:creator>
		<pubDate>Tue, 22 Nov 2011 07:51:35 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-175</guid>
		<description>[...] with many leads, there is a problem focused around the sales process.  Salespeople are not like marketing automation systems.  They have these [...]</description>
		<content:encoded><![CDATA[<p>[...] with many leads, there is a problem focused around the sales process.  Salespeople are not like marketing automation systems.  They have these [...]</p>
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		<title>By: Marketing Automation Campaign Designs &#124; AscendWorks Marketing Automation Strategy Blog</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-174</link>
		<dc:creator>Marketing Automation Campaign Designs &#124; AscendWorks Marketing Automation Strategy Blog</dc:creator>
		<pubDate>Mon, 21 Nov 2011 21:59:50 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-174</guid>
		<description>[...] Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments.  In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads.  This can be avoided with a larger picture in mind around campaigns. [...]</description>
		<content:encoded><![CDATA[<p>[...] Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments.  In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads.  This can be avoided with a larger picture in mind around campaigns. [...]</p>
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		<title>By: Inbound Marketing Consulting Project With Pets For Patriots &#124; AscendWorks Marketing Automation Strategy Blog</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-173</link>
		<dc:creator>Inbound Marketing Consulting Project With Pets For Patriots &#124; AscendWorks Marketing Automation Strategy Blog</dc:creator>
		<pubDate>Tue, 15 Nov 2011 22:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-173</guid>
		<description>[...] AscendWorks AscendWorks, LLC is a leading marketing automation strategy company located in Austin, Texas. The company creates and implements custom marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] AscendWorks AscendWorks, LLC is a leading marketing automation strategy company located in Austin, Texas. The company creates and implements custom marketing [...]</p>
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		<title>By: Salesforce Lead Segmentation For Marketing Campaigns</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-172</link>
		<dc:creator>Salesforce Lead Segmentation For Marketing Campaigns</dc:creator>
		<pubDate>Wed, 09 Nov 2011 08:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-172</guid>
		<description>[...] a marketing automation system.  This is a system which will sync based on your segmentation.  Triggered email communications [...]</description>
		<content:encoded><![CDATA[<p>[...] a marketing automation system.  This is a system which will sync based on your segmentation.  Triggered email communications [...]</p>
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		<title>By: Running An Inbound Marketing System &#124; AscendWorks Marketing Automation Strategy Blog</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-171</link>
		<dc:creator>Running An Inbound Marketing System &#124; AscendWorks Marketing Automation Strategy Blog</dc:creator>
		<pubDate>Fri, 14 Oct 2011 21:54:48 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-171</guid>
		<description>[...] Inbound marketing typically involves getting a visitor to find you and then helping that visitor convert into a lead by providing value.  Once they opt-in, then you can nurture them and ready them for the sales proces via marketing automation. [...]</description>
		<content:encoded><![CDATA[<p>[...] Inbound marketing typically involves getting a visitor to find you and then helping that visitor convert into a lead by providing value.  Once they opt-in, then you can nurture them and ready them for the sales proces via marketing automation. [...]</p>
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		<title>By: Marketing Automation Is Not For The Faint Of Heart &#124; AscendWorks Marketing Automation Strategy Blog</title>
		<link>http://ascendworks.com/what-is-marketing-automation/comment-page-1/#comment-170</link>
		<dc:creator>Marketing Automation Is Not For The Faint Of Heart &#124; AscendWorks Marketing Automation Strategy Blog</dc:creator>
		<pubDate>Wed, 12 Oct 2011 05:09:21 +0000</pubDate>
		<guid isPermaLink="false">http://automatebuying.com/?p=27#comment-170</guid>
		<description>[...] has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration.  The popularity [...]</description>
		<content:encoded><![CDATA[<p>[...] has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration.  The popularity [...]</p>
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